Bruna RochaSócia
We provide specialized, multidisciplinary legal advisory services to companies leading innovation and development in the sector. We closely follow the entire value chain, from the development of new ingredients and production technologies to commercialization through physical and digital channels, and we engage daily with processed food industries, enteral and infant nutrition, manufacturers of alcoholic and non-alcoholic beverages, foodtechs, alternative protein companies, distributors, retailers, marketplaces, importers, exporters, agro-industrial cooperatives, and packaging suppliers, always aligned with best ESG practices and global sustainability trends


There are essentially three main types of consumer goods: durable goods, which have a long useful life, such as appliances and tools; non-durable goods, consumed in less than three years, such as packaged foods and beverages; and services, including intangible goods such as repairs, cleaning, and consulting. The non-durable consumer goods industry, particularly food and beverages, plays an unquestionably critical role in the global economy. Its relevance extends beyond the economic dimension, directly influencing public health, food security, and the overall well-being of the population
The rise of new technologies and sustainable, wellness-oriented practices is driving the market toward a comprehensive and irreversible transformation. Shifting consumer preferences regarding lifestyle and experiences, combined with restructuring opportunities, the growth of e-commerce, and the need for supply chain improvements, in addition to the undeniable impact of the recent pandemic, are profoundly reshaping the industry.
Sustainability, ESG principles, and transparency are emerging as pillars of innovation in the sector, directly influencing product development from conception through distribution, as companies seek to meet the demands of increasingly conscious and ethical consumers.
Persistent supply chain challenges continue to be a significant concern. The demand for efficiency and resilience in this chain also drives the growing use of artificial intelligence to anticipate and mitigate potential bottlenecks. Connecting legal requirements with commercial considerations has been essential to managing risks and identifying new opportunities. Specific experience in the life cycle of food and beverage products becomes essential, encompassing everything from the qualitative and quantitative formulation of the product to post-marketing, including aspects such as R&D, formulation and design, labeling, waste management, food safety, recalls, and litigation – in addition, of course, to promotion, advertising, and marketing, including social media. Meanwhile, market dynamics remain volatile, influenced by changes in capital flows, geopolitics, global inflationary pressures, and economic uncertainties.
Sector-specific issues, such as the growing pressure to demonstrate commitment to environmental, social, and governance matters, make the outlook difficult to predict with clarity. Nevertheless, the coming years hold great potential. The enhanced focus on contractual arrangements within supply networks further highlights the industry's ethos of resilience. Successfully navigating this dynamic landscape requires skillful maneuvering and adaptability in the face of constantly evolving challenges.
We developed a comprehensive inventory of ESG laws in Brazil in order to broaden the understanding of the regulatory requirements applicable to the sector. This effort facilitated compliance in key areas such as waste management, circular economy, and supply chain due diligence, assisting the company in implementing robust ESG management controls and public disclosure obligations
We provided specialized legal guidance to a leading multinational in the agri-food sector, working closely on the management of environmental risks throughout the soybean production chain, with the aim of ensuring compliance with environmental and labor laws. We also ensured the compliance of biomass suppliers through a thorough review of an extensive checklist, thereby strengthening the company's sustainability and social responsibility practices
We provided specialized guidance to a leading company in the beverage sector on the development of sustainable corporate strategies and the establishment of strategic partnerships. In addition, we ensured regulatory compliance in innovative circular economy initiatives and in adapting to international regulations on plastic pollution
We facilitated the expansion of a leading food solutions company in the global market. We provided specialized guidance in areas such as asset acquisition, tax strategies, regulatory compliance, management of strategic supply chain partners, and operational structuring, helping to ensure a successful and sustainable entry into the local market
Bruna RochaSócia
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